Commercial Strategy
Ancillary revenue — the commercial line rooms can't fill alone.
US hotel ancillary revenue reached $18.9bn in 2022, up 42% from 2019. The metric driving this shift is TRevPAR — Total Revenue Per Available Room — which accounts for everything the guest spends, not just the room rate. These fifty resources give hotel commercial directors the frameworks to measure, build, and optimise ancillary revenue across spa, F&B, retail, events, and technology — from measurement fundamentals to brand partnership activation.
Spa & Wellness Revenue
spa wellness · measurement
Spa & Wellness Revenue — Independent Luxury Hotels (Measurement & Benchmarking)
spa wellness · strategy
Spa & Wellness Revenue — Independent Luxury Hotels (Strategy & Implementation)
spa wellness · measurement
Spa & Wellness Revenue — Boutique Hotels (Measurement & Benchmarking)
spa wellness · strategy
Spa & Wellness Revenue — Boutique Hotels (Strategy & Implementation)
spa wellness · measurement
Spa & Wellness Revenue — Five-Star Chain Hotels (Measurement & Benchmarking)
spa wellness · strategy
Spa & Wellness Revenue — Five-Star Chain Hotels (Strategy & Implementation)
spa wellness · measurement
Spa & Wellness Revenue — Upper-Upscale Hotels (Measurement & Benchmarking)
spa wellness · strategy
Spa & Wellness Revenue — Upper-Upscale Hotels (Strategy & Implementation)
spa wellness · measurement
Spa & Wellness Revenue — Resort Hotels (Measurement & Benchmarking)
spa wellness · strategy
Spa & Wellness Revenue — Resort Hotels (Strategy & Implementation)
F&B & Dining Revenue
fb dining · measurement
F&B & Dining Revenue — Independent Luxury Hotels (Measurement & Benchmarking)
fb dining · strategy
F&B & Dining Revenue — Independent Luxury Hotels (Strategy & Implementation)
fb dining · measurement
F&B & Dining Revenue — Boutique Hotels (Measurement & Benchmarking)
fb dining · strategy
F&B & Dining Revenue — Boutique Hotels (Strategy & Implementation)
fb dining · measurement
F&B & Dining Revenue — Five-Star Chain Hotels (Measurement & Benchmarking)
fb dining · strategy
F&B & Dining Revenue — Five-Star Chain Hotels (Strategy & Implementation)
fb dining · measurement
F&B & Dining Revenue — Upper-Upscale Hotels (Measurement & Benchmarking)
fb dining · strategy
F&B & Dining Revenue — Upper-Upscale Hotels (Strategy & Implementation)
fb dining · measurement
F&B & Dining Revenue — Resort Hotels (Measurement & Benchmarking)
fb dining · strategy
F&B & Dining Revenue — Resort Hotels (Strategy & Implementation)
In-Room Retail Revenue
in room retail · measurement
In-Room Retail Revenue — Independent Luxury Hotels (Measurement & Benchmarking)
in room retail · strategy
In-Room Retail Revenue — Independent Luxury Hotels (Strategy & Implementation)
in room retail · measurement
In-Room Retail Revenue — Boutique Hotels (Measurement & Benchmarking)
in room retail · strategy
In-Room Retail Revenue — Boutique Hotels (Strategy & Implementation)
in room retail · measurement
In-Room Retail Revenue — Five-Star Chain Hotels (Measurement & Benchmarking)
in room retail · strategy
In-Room Retail Revenue — Five-Star Chain Hotels (Strategy & Implementation)
in room retail · measurement
In-Room Retail Revenue — Upper-Upscale Hotels (Measurement & Benchmarking)
in room retail · strategy
In-Room Retail Revenue — Upper-Upscale Hotels (Strategy & Implementation)
in room retail · measurement
In-Room Retail Revenue — Resort Hotels (Measurement & Benchmarking)
in room retail · strategy
In-Room Retail Revenue — Resort Hotels (Strategy & Implementation)
Events & Experiences Revenue
events experiences · measurement
Events & Experiences Revenue — Independent Luxury Hotels (Measurement & Benchmarking)
events experiences · strategy
Events & Experiences Revenue — Independent Luxury Hotels (Strategy & Implementation)
events experiences · measurement
Events & Experiences Revenue — Boutique Hotels (Measurement & Benchmarking)
events experiences · strategy
Events & Experiences Revenue — Boutique Hotels (Strategy & Implementation)
events experiences · measurement
Events & Experiences Revenue — Five-Star Chain Hotels (Measurement & Benchmarking)
events experiences · strategy
Events & Experiences Revenue — Five-Star Chain Hotels (Strategy & Implementation)
events experiences · measurement
Events & Experiences Revenue — Upper-Upscale Hotels (Measurement & Benchmarking)
events experiences · strategy
Events & Experiences Revenue — Upper-Upscale Hotels (Strategy & Implementation)
events experiences · measurement
Events & Experiences Revenue — Resort Hotels (Measurement & Benchmarking)
events experiences · strategy
Events & Experiences Revenue — Resort Hotels (Strategy & Implementation)
Technology & Services Revenue
technology services · measurement
Technology & Services Revenue — Independent Luxury Hotels (Measurement & Benchmarking)
technology services · strategy
Technology & Services Revenue — Independent Luxury Hotels (Strategy & Implementation)
technology services · measurement
Technology & Services Revenue — Boutique Hotels (Measurement & Benchmarking)
technology services · strategy
Technology & Services Revenue — Boutique Hotels (Strategy & Implementation)
technology services · measurement
Technology & Services Revenue — Five-Star Chain Hotels (Measurement & Benchmarking)
technology services · strategy
Technology & Services Revenue — Five-Star Chain Hotels (Strategy & Implementation)
technology services · measurement
Technology & Services Revenue — Upper-Upscale Hotels (Measurement & Benchmarking)
technology services · strategy
Technology & Services Revenue — Upper-Upscale Hotels (Strategy & Implementation)
technology services · measurement
Technology & Services Revenue — Resort Hotels (Measurement & Benchmarking)
technology services · strategy
Technology & Services Revenue — Resort Hotels (Strategy & Implementation)
Beyond room revenue
Model your TRevPAR opportunity.
The BrandMatch Business Case Builder models your full ancillary revenue opportunity, including brand partnership income, alongside rooms revenue. Free to use, no account required.
Build Your Business Case