Commercial strategy
Direct bookings strategy for independent hotels.
The post-CMA ruling in the UK changes the direct bookings equation fundamentally – hotels can now undercut their OTA rate on direct channels without contractual breach. Don't you think most hotels haven't activated that yet?
50 resources · 5 sections
These fifty resources give hotel commercial directors the frameworks, benchmarks, and commercial tools to build a direct booking engine that compounds over time – segment by segment, problem by problem, market by market.
Independent Luxury Hotels
10 resourcesota commission · uk europe
OTA Commission Cost – Independent Luxury Hotels
Read →ota commission · middle east asiaOTA Commission Cost – Independent Luxury Hotels
Read →rate parity · uk europeRate Parity Management – Independent Luxury Hotels
Read →rate parity · middle east asiaRate Parity Management – Independent Luxury Hotels
Read →metasearch · uk europeMetasearch Strategy – Independent Luxury Hotels
Read →metasearch · middle east asiaMetasearch Strategy – Independent Luxury Hotels
Read →website conversion · uk europeWebsite Conversion Optimisation – Independent Luxury Hotels
Read →website conversion · middle east asiaWebsite Conversion Optimisation – Independent Luxury Hotels
Read →loyalty building · uk europeDirect Booking Loyalty – Independent Luxury Hotels
Read →loyalty building · middle east asiaDirect Booking Loyalty – Independent Luxury Hotels
Read →Boutique Hotels
10 resourcesota commission · uk europe
OTA Commission Cost – Boutique Hotels
Read →ota commission · middle east asiaOTA Commission Cost – Boutique Hotels
Read →rate parity · uk europeRate Parity Management – Boutique Hotels
Read →rate parity · middle east asiaRate Parity Management – Boutique Hotels
Read →metasearch · uk europeMetasearch Strategy – Boutique Hotels
Read →metasearch · middle east asiaMetasearch Strategy – Boutique Hotels
Read →website conversion · uk europeWebsite Conversion Optimisation – Boutique Hotels
Read →website conversion · middle east asiaWebsite Conversion Optimisation – Boutique Hotels
Read →loyalty building · uk europeDirect Booking Loyalty – Boutique Hotels
Read →loyalty building · middle east asiaDirect Booking Loyalty – Boutique Hotels
Read →Five-Star Chain Hotels
10 resourcesota commission · uk europe
OTA Commission Cost – Five-Star Chain Hotels
Read →ota commission · middle east asiaOTA Commission Cost – Five-Star Chain Hotels
Read →rate parity · uk europeRate Parity Management – Five-Star Chain Hotels
Read →rate parity · middle east asiaRate Parity Management – Five-Star Chain Hotels
Read →metasearch · uk europeMetasearch Strategy – Five-Star Chain Hotels
Read →metasearch · middle east asiaMetasearch Strategy – Five-Star Chain Hotels
Read →website conversion · uk europeWebsite Conversion Optimisation – Five-Star Chain Hotels
Read →website conversion · middle east asiaWebsite Conversion Optimisation – Five-Star Chain Hotels
Read →loyalty building · uk europeDirect Booking Loyalty – Five-Star Chain Hotels
Read →loyalty building · middle east asiaDirect Booking Loyalty – Five-Star Chain Hotels
Read →Upper-Upscale Hotels
10 resourcesota commission · uk europe
OTA Commission Cost – Upper-Upscale Hotels
Read →ota commission · middle east asiaOTA Commission Cost – Upper-Upscale Hotels
Read →rate parity · uk europeRate Parity Management – Upper-Upscale Hotels
Read →rate parity · middle east asiaRate Parity Management – Upper-Upscale Hotels
Read →metasearch · uk europeMetasearch Strategy – Upper-Upscale Hotels
Read →metasearch · middle east asiaMetasearch Strategy – Upper-Upscale Hotels
Read →website conversion · uk europeWebsite Conversion Optimisation – Upper-Upscale Hotels
Read →website conversion · middle east asiaWebsite Conversion Optimisation – Upper-Upscale Hotels
Read →loyalty building · uk europeDirect Booking Loyalty – Upper-Upscale Hotels
Read →loyalty building · middle east asiaDirect Booking Loyalty – Upper-Upscale Hotels
Read →Resort Hotels
10 resourcesota commission · uk europe
OTA Commission Cost – Resort Hotels
Read →ota commission · middle east asiaOTA Commission Cost – Resort Hotels
Read →rate parity · uk europeRate Parity Management – Resort Hotels
Read →rate parity · middle east asiaRate Parity Management – Resort Hotels
Read →metasearch · uk europeMetasearch Strategy – Resort Hotels
Read →metasearch · middle east asiaMetasearch Strategy – Resort Hotels
Read →website conversion · uk europeWebsite Conversion Optimisation – Resort Hotels
Read →website conversion · middle east asiaWebsite Conversion Optimisation – Resort Hotels
Read →loyalty building · uk europeDirect Booking Loyalty – Resort Hotels
Read →loyalty building · middle east asiaDirect Booking Loyalty – Resort Hotels
Read →Ready to start?
Build the case for direct booking investment.
The BrandMatch Business Case Builder models the full OTA commission drag and direct booking opportunity for your property. Free to use, no account required.
Other commercial priorities