BrandMatch is where luxury hotels and high-end brands in health, wellness and lifestyle find each other – matched by AI, qualified by decades of hotel commercial expertise.
Upscale and luxury hotels leave brand partnership revenue uncaptured. Health, wellness and lifestyle brands are actively looking for hotel channels. Yet the two rarely find each other – and three barriers explain why.
Hotels and brands meet by accident – a conference, a mutual contact, a cold email on the wrong desk. There is no structured route to the right conversation.
By the time both sides have assessed fit, aligned objectives and cleared procurement, the window has often closed.
Without a credible intermediary, every conversation starts with scepticism. We are that intermediary – before, during and after the match.
Room rate and F&B still anchor the hotel revenue model. For brands, paid acquisition gets more expensive every year. A well-matched partnership answers both.
Ancillary revenue in upscale and luxury hotels is chronically under-optimised. Brand partnerships turn underused space and guest attention into income, measured in TRevPAG – total revenue per actual guest, not per available room.
Brands invest through placement, co-branded experiences and activations to reach guests at their most receptive. We position yours across a curated hotel network, matched on identity, operating model and ambition.
Discovery, fit review and the partnership roadmap happen on the platform. Implementation and measurement are delivered by White Sky Hospitality and Chessa Connect.
More tangible than most commercial teams expect. Two worked examples, the view from the brand side – then model your own property.
A per-room placement licence plus affiliate commission – and equipped rooms command an ADR premium.
Illustrative. 150-room city hotel, 72% occupancy, €280 ADR – c. 30,700 guests a year.
Devices gifted to loyalty members; the hotel earns on purchases and subscriptions that follow. No operational overhead.
Illustrative. 150-room city hotel, 72% occupancy, 2% affiliate conversion – c. 30,700 guests a year.
In the sleep technology example, 30 equipped rooms at 72% occupancy put the product in guests’ hands on roughly 7,900 room nights a year – used in context, not scrolled past. The brand pays through a placement licence plus commission, so part of the cost only lands when a guest buys.
Illustrative. Same assumptions as the sleep technology example.
Exclusive residency: A brand takes over a space or programme for a season – a signature spa treatment, fitness classes or a wellness retreat. It pays a fee, shares experience revenue and powers co-branded room packages.
Based on 26,572 guests a year. Open the full builder to see the workings, adjust every assumption and download a PDF for your board.
Request an invitation and see which partners are a genuine commercial fit – scored, explained and ready to introduce.
Two careers, two disciplines. One spent on how hotels earn; the other on how luxury brands meet their customers. BrandMatch is where they meet – built by White Sky Hospitality and Chessa Connect.
Curated by design – built for a specific kind of hotel and a specific kind of brand. Check the criteria before you apply.
For hotels ready to think commercially about every guest touchpoint.
New ancillary revenue, stronger brand equity and a lower cost of distribution.
For growth-stage brands seeking physical presence with high-net-worth consumers.
A direct sales channel, lower acquisition cost and a prestigious association.
Invite-only and free to discover matches. Every application is reviewed by our team – hotels and brands welcome.
Not ready to apply? Try the free partnership tools →
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