Your guest is the most valuable revenue channel you’re not fully monetising.
BrandMatch connects your property with curated wellness and premium lifestyle brands – new ancillary revenue, a richer guest experience and brand associations your competitors haven’t thought of yet.
Invite-only · Hotels by application · Free to discover matches
Three commercial outcomes. One platform.
New ancillary revenue
Placement commission, branded experience income, ADR uplift on co-branded packages and affiliate income – revenue your current model isn’t capturing.
A richer guest experience
The best partnerships become part of what makes a stay memorable. We match brands that belong in your property, not those that simply want to be there.
Visibility through association
Co-branded campaigns, editorial and social activations bring your partner’s audience into your property’s story – extending reach and sharpening positioning.
Hotels and brands meet by accident. BrandMatch fixes that.
Discovery is broken
A conference introduction. A cold email to the wrong desk. There is no structured route to the right conversation – and the right brand rarely finds you on its own.
Qualification takes months
By the time both sides have assessed fit, aligned commercially and cleared procurement, the window has often closed.
Execution falls through
Without a credible intermediary structuring the commercial and operational detail, well-matched partnerships stall between introduction and signature.
From first match to active partnership – a structured journey.
Phases 1–3 are delivered on the platform. Phases 4 and 5 are BrandMatch services for partnerships ready to scale on the ground.
Discover & connect
Build your property profile. AI returns a ranked shortlist of brands with extended opportunity analysis. Accept the ones that fit – we make the introduction.
Brand Fit Review
A guided audit of guest alignment, brand values, commercial model and operational readiness – delivered as a scored Brand Fit Report. Full refund if your counterpart declines.
Partnership roadmap
A shared workspace produces the roadmap, agreement framework, staff training content and launch marketing brief.
Implementation
We manage the rollout on property: staff onboarding, activation logistics, launch and set-up.
Monitor & measure
Ancillary revenue, ADR uplift, experience revenue and earned media, tracked over time – TRevPAR your team can stand behind.
What does a well-run partnership actually generate?
A realistic year-one model for a single hotel–brand partnership, broken down by revenue stream.
Wellness brand residency – 120-room luxury city hotel
78% occupancy · €320 average daily rate · year-one estimate
- Residency fee
- €15,000
- Experience revenue
- €38,300
- Co-branded package premium
- €30,700
- Expected year-one revenueRange €56,400 – €118,600
- €84,100
Cash revenue only – PR and earned media value come on top and are not counted. Indicative: actual figures depend on the brand, the terms and your property.
Model your own property Same model as the example above – change the levers to see your figures.
Exclusive residency: A brand takes over a space or programme for a season – a signature spa treatment, fitness classes or a wellness retreat. It pays a fee, shares experience revenue and powers co-branded room packages.
Based on 26,572 guests a year. Open the full builder to see the workings, adjust every assumption and download a PDF for your board.
Six formats. Every style covered.
Every match comes with a recommended format – the one that fits your property best.
In-room product placement
Commission from curated products in guest rooms – amenity kits, minibar, bedside wellness. Zero procurement cost.
Branded wellness experiences
Co-designed treatments, classes and programmes that deepen the stay and command a premium.
Retail concession
Brand-funded retail in lobby, spa and dwell points. Revenue share, not capital investment.
Digital touchpoint
Brand integration across pre-arrival, in-stay and post-stay comms – measurable, no operational overhead.
Exclusive residency
Time-limited activations that generate PR, earned media and a programme guests talk about.
Co-branded campaign
Joint editorial, social and experiential campaigns that extend your reach into the brand’s audience.
Six categories, curated for the upscale guest.
Every brand admitted is assessed for guest alignment, commercial fit and readiness for the hotel channel. Not every brand – the right ones.
Wellness
Spa, mindfulness, sleep, recovery and holistic health.
Fitness
Apparel, equipment, digital coaching and active recovery.
Nutrition
Supplements, functional drinks and clean snacking for in-room and F&B.
Skincare
Luxury and science-led skincare for bathroom and spa.
Lifestyle
Fragrance, home, family and the premium essentials guests travel with.
Active & outdoor
Sport, adventure and performance – on the court, the trail or the open road.
Vetted before they reach you
Guest alignment, commercial model and hotel-channel readiness – checked at admission.
“The best hotel partnerships aren’t transactions. They’re an extension of the guest experience – curated, considered and commercially purposeful for both sides.”
White Sky Hospitality & Chessa Connect
The right fit starts before the first conversation.
Curated by design. The criteria below will tell you quickly whether your property belongs here.
Diversify revenue. Reach the guest you haven’t met yet.
Is this you? See the criteria
For hotels ready to move beyond standard RevPAR management and think commercially about every touchpoint.
- An upscale, upper-upscale or luxury property with an affluent guest profile
- Underused space with real footfall – spa, lobby, F&B or fitness
- You want to reduce OTA dependency through partner databases
- Open to co-branded products, affiliate income and digital integration
- You want a neutral intermediary for both brand and commercial structuring
New ancillary revenue, a richer guest experience, stronger brand equity and a lower cost of distribution.
Your next brand partnership is already waiting.
Invite-only and free at phase 1 – discover matches and complete extended opportunity analysis at no cost. Applications are reviewed within two working days.