About BrandMatch

Built by hospitality practitioners, for the industry.

We kept seeing the same gap: strong brands ready to invest in the hotel channel but unable to find the right properties – and hotels with the right guests and space but no structured route to the right brand conversations. BrandMatch is the infrastructure that closes that gap.
Request an invitationHow it works
Why BrandMatch

Two disciplines that rarely sit at the same table.

One of us spent a career on how hotels earn – distribution, revenue management, the commercial engine. The other on how luxury brands meet their customers – partnerships, activations, cross-industry networks. BrandMatch puts both on one platform.

  1. 01

    Commercial first

    Every match is scored on what it is worth – TRevPAG, revenue model and operational fit – not on whether two logos look good together.

  2. 02

    Curated, not crowded

    BrandMatch is invite-only. Every hotel and brand is reviewed by our team, so every introduction is one worth taking.

  3. 03

    With you after the match

    The platform runs the first three phases. Roadmap, implementation and measurement are delivered by White Sky Hospitality and Chessa Connect.

The founders

The people behind every match.

Vineeth Purushothaman, co-founder of BrandMatch
Co-founder

Vineeth Purushothaman

Founder & Principal Advisor, White Sky Hospitality

Vineeth has spent more than 25 years in hotel commercial leadership. As Regional Director EMEA at Wyndham Hotels & Resorts he oversaw more than $100M in channel revenue, after commercial roles at Starwood and Le Méridien. He has since advised Accor, Lux Resorts and Belmond on distribution and commercial success.

  • Distribution, revenue management and rate strategy
  • Author of the TRevPAG model behind every BrandMatch score
  • Leads the platform, the matching engine and the commercial case
Platform & commercial strategyWhite Sky HospitalityA hotel distribution and commercial strategy consultancy working with ownership groups and operators – commercial audits, technology, team training and revenue management. White Sky built and drives the BrandMatch platform, co-created with Chessa Connect.whiteskyhospitality.com ↗
Mario Chessa, co-founder of BrandMatch
Co-founder

Mario Chessa

Founder, Chessa Connect

Mario has built his career where hospitality meets luxury. As Starwood’s Regional Sales & Marketing Director for Italy and the Central Mediterranean he led 45 hotels generating €450M in revenue, before moving into yachting with the Ferretti Group – home of Riva, Pershing and Ferretti.

  • Created The Gritti Palace × Riva partnership in Venice
  • Activations with Rolls-Royce, A. Lange & Söhne and Veuve Clicquot
  • Leads brand sourcing, partner qualification and activation
Brand partnerships & activationChessa ConnectCross-industry brand partner marketing across hospitality, yachting, luxury goods and gastronomy – more than 2,000 connections made between brands that would rarely meet at a trade fair. Co-creator of BrandMatch, leading its brand partnerships and activation.chessaconnect.com ↗

BrandMatch™ is co-created by White Sky Hospitality and Chessa Connect. White Sky built and drives the platform; Chessa Connect brings the brand partnerships and activation behind it.

Join BrandMatch

Your next partnership is already waiting.

Request an invitationRead the FAQ